I’m Wearing This App


An online fashion outfit performance stage, the ‘I’m Wearing This’ app consists of an integrated Instagram API, which feeds live images to a page through selective search criteria. These clearly defined images vary across fashion brands and products bought by the customer and represented by the customer, through personally owned photography. Influential pieces which have informed the project include todayimwearing.com and Pinterest, the broader concept of todayimwearing is to be expanded to allow users to compare contrast and examine fashion much in the way that Pinterest allows users to collate content. However, while Pinterest allows the static comparison of content, ‘I’m Wearing This’ will pull categorised feeds from Instagram. Furthermore, in narrowing the user search, the considered utilisation of tags through genres (gothic, vintage) and emotions (angry, romantic, prim, demure) will be implemented.

The materials that will be used within the project that I don’t possess license to, include the hash tagged fashion Instagram images. These images are live on social media (Instagram) and my aim is to pull these images onto my site as a live feed direct from Instagram. Therefore, no ethical issues should arise, as I will be adhering to all Copyright and Protection laws.

Time Management

A Structured timeline will be adhered to throughout the project and updated on an ongoing basis for the duration of the project.


Target Audience

Female gender, age groups  21-25, target profile self confident individuals, fashion led, have key interest in fashion blogs, financially secure with disposable income a frequent user of both her mobile and or laptop.

Desirable why?

Allows for the exploration of fashion through customer performance, previewing pieces of fashion that have been bought and styled by the consumer. I will modify my work to fit the target audience through style, colour design, contextualization of themes and genres in narrowing the user search.


Idea Development

My proposed app design idea for the ‘Applied Design’ live project involves the development of an app which stimulates users to want to take a selfie. The idea takes key inspiration from the interactive displays ‘Make a face’ and ‘Strike a pose’, exhibited at the Cleveland Museum of Art. Audiences are given a selection of photo imagery of paintings and or statues and are then asked to imitate the facial expressions and pose of the character portrayed in the image. The taken selfies will have the ability to be shared via social networking and or uploaded to a Magna #selfie library of content. Below are graphic representations of this proposed app design:


The app design complies to the Magna Carta exhibition through its history and displays and responds to the given brief effectively. It is aimed at an audience of 13 years and above and is designed as a component of an App. The app is to respond to the design agencies style guidance and colour theme, which will be concluded at a further arranged meeting with Redballon. With relation to Continue reading Idea Development

Inspiration and Research

For the purposes of research and idea development I went onto exploring various influential apps which are currently exhibited within museums and galleries. I was exceedingly inspired by one particular gallery, ‘Interactives – GalleryOne’ which is based at The Cleveland Museum of Art. The Gallery One experience consists of ten interactives: the Collection Wall, three interactives designed for children and six interactive displays (lenses). The six interactive stations collectively known as “lenses” feature touch screens that allow visitors to discover information about related artworks placed nearby, as well as engage in unique interactive activities. While all lenses share a similar home screen layout, each possesses its own theme related to the artwork on display (Clevelandart 2015).

Two particular interactive displays that have drawn my attention and inspired me include ‘Make a Face’ and ‘Strike a Pose’ :

– Make a Face  –

Make a Face incorporates facial recognition software which is employed to match visitors’ facial expressions with one of 189 artworks in the museum’s collection. The matched faces are displayed in photo-booth styled strips that are both displayed on the Beacon near the gallery’s entrance and are able to be shared via email.


– Strike a Pose –

Strike a Pose asks visitors to imitate the pose of a sculpture and gives relevant feedback relating to the accuracy of their pose. Visitors are able to share their poses and view others’ poses, in addition to trying another pose.

cleveland-museum-interactive clevelandmuseum

In reflecting upon these displays and the ideals which are demonstrated I believe that a selfie stylised app would not only comply to the brief, but would also be a great aspect to draw upon within the Magna Carta Exhibition. It incorporates Continue reading Inspiration and Research

Independent Dorset

Idea Development – Mini Brief

As a group we started brainstorming ideas of what we portray to be Dorset, looking at historical features in Dorset such as Corfe Castle to the general geographical structure of Dorset.

Our research techniques included internet exploration and interviewing of current occupants of Dorset. From looking at other areas of the World and how they can be interpreted, we came across the following designs:


The designs used the geographical structure of a location and then filled the space with the following location names. We perceived the design to be extremely effective with its use of contrasting colours, a limited colour palette and the striking image of the location.

We took key inspiration from the design and developed the idea of using the geographical structure of Dorset. With the wording inside we started playing on a variety of words linking to the general concept of ‘Independence’.

As a group, we starting developing this idea creating the following Photoshop mock-up designs:
Upon reflection we chose to further develop the 3rd design for the final poster, we chose this design as we found the geographical structure of Dorset was not known to the occupants of Dorset as an image and that the actually wording of Dorset and filling ‘Dorset, with words of ‘Independence’ was far more striking and familiar.