I’m Wearing This – Logo Design

In designing the logo for my app the key perception I wanted to portray was ‘I’m wearing this’ but as an image and icon. Thenounproject.com is a site which was utilised within the development as a resource for icon selection. On the site I looked at a variation of imagery including: dresses, shoes and hangers. After testing, I decided that the hanger icon worked best with the overall concept of the project and the addition of a snap like square overlaid on top of the hanger demonstrated the action of taking a photo/snapshot of a particular clothing outfit. This presents the idea of ‘I’m wearing this and here is a photo of me wearing it’, clothing presented by the consumer. Furthermore, in the design of the logo I configured the app icon to a assortment of sizes to exhibit the composition per dimension of device and each app icon was developed on Photoshop utilising the standardized icon template for Apple mobile. The icon itself, incorporates a blue gradient light to dark (top to bottom) corresponding to the specified project colour scheme.

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I’m Wearing This App

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An online fashion outfit performance stage, the ‘I’m Wearing This’ app consists of an integrated Instagram API, which feeds live images to a page through selective search criteria. These clearly defined images vary across fashion brands and products bought by the customer and represented by the customer, through personally owned photography. Influential pieces which have informed the project include todayimwearing.com and Pinterest, the broader concept of todayimwearing is to be expanded to allow users to compare contrast and examine fashion much in the way that Pinterest allows users to collate content. However, while Pinterest allows the static comparison of content, ‘I’m Wearing This’ will pull categorised feeds from Instagram. Furthermore, in narrowing the user search, the considered utilisation of tags through genres (gothic, vintage) and emotions (angry, romantic, prim, demure) will be implemented.

The materials that will be used within the project that I don’t possess license to, include the hash tagged fashion Instagram images. These images are live on social media (Instagram) and my aim is to pull these images onto my site as a live feed direct from Instagram. Therefore, no ethical issues should arise, as I will be adhering to all Copyright and Protection laws.

Time Management

A Structured timeline will be adhered to throughout the project and updated on an ongoing basis for the duration of the project.

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Target Audience

Female gender, age groups  21-25, target profile self confident individuals, fashion led, have key interest in fashion blogs, financially secure with disposable income a frequent user of both her mobile and or laptop.

Desirable why?

Allows for the exploration of fashion through customer performance, previewing pieces of fashion that have been bought and styled by the consumer. I will modify my work to fit the target audience through style, colour design, contextualization of themes and genres in narrowing the user search.

RI Occasionwear

In update of River Islands’ Occasionwear page for the 24th June. The key aspects included on the page are image links, hover-over images, live text, a mobile slider, break points and a duplicated 1 pixel banner to the left and right side of the hero and promo2 image.

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Below you can see screenshots of my HTML, CSS and JavaScript for the RI Occasionwear page:

The final page was tested on staging the River Island main server, before being made live. The following images are screenshots of the page in desktop, ipad and mobile view.

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RI Home page

In update of River Islands’ Home page for the 12th June. The key aspects included on the page are image links, hover-over images, live text, an MP4 Video with image overlay, mobile sliders, break points and a duplicated 1 pixel banner to the left and right side of the hero image.

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Below you can see screenshots of my HTML and CSS for the RI Home page:

The final page was tested on staging the River Island main server, before being made live. The following images are screenshots of the page in desktop, ipad and mobile view.

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Womens LP

In update of River Islands’ Womens Landing page. The key aspects included on the page are image links, hover-over images, live text, an MP4 Video with image overlay,  break points and a duplicated 1 pixel banner to the left and right side of the hero image.

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Below you can see screenshots of my HTML and CSS for the RI Womens’ Landing page:

The final page was tested on staging the River Island main server, before being made live. The following images are screenshots of the page in desktop, ipad and mobile view.

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RI Mens’ Shoe Shop

In update of River Islands’ Mens Shoe Shop page. The key aspects included on the page are image links,  live text,  and break points.

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Below you can see screenshots of my HTML and CSS for the Mens’ Shoe Shop page:

The final page was tested on staging the River Island main server, before being made live. The following images are screenshots of the page in desktop, ipad and mobile view.

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RI Active

In creation of River Islands’  RI Active page. The key aspects included on the page are image links,  pop up video links,  live text,  break points, a mobile slider and left and right positioned extended banners to the sides of the hero image and promo images.

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Below you can see screenshots of my HTML, CSS and JavaScript for the RI Active page:

The final page was tested on staging the River Island main server, before being made live. The following images are screenshots of the page in desktop, ipad and mobile view.

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