Rollup Banner

The rollup banner concepts for the exhibition have been designed in Photoshop and presented on Photoshop Mockup representations. I decided to design to a two banner concept design, this was due to looking other inspirational concepts. Two banners allow for more content spread and a good design. For both banners, I included a top banner strip which includes the logo, app name and block colour. Then in the bottom of the banner there is a download on the app store icon, website address for the project and social networking icons: Facebook, Twitter and Snapchat. In the first banner I used a Photoshop Mockup of the home page of the app. Then for the second banner I used Instagram fashion imagery, concept overlays representing features in the app as well as loading style squares highlighted in a block blue.

Please see my rollup banner Pinterest board for my inspiration thoughts.

Buisness Cards

In designing the ‘I’m Wearing This’ Business Cards, I started developing ideas in Indesign. For the front of the card I chose to utilise the symbolic view of the app icon with the title as underlaid text. The front of the card is a matte black design with a light blue shiny gradient. The back has a gradient blue full background. Font styles include: Futura Bold, Futura Condensed Medium and Helvetica Neue Thin. In the blurb, I have my name, industry defined areas, course title, mobile number, email address and website address. The back of the cards blurb is aligned to the bottom which gives a clean look to the design. A Photoshop Mockup was used for the presentation of the designs.

Business Card Mockups2Business Card Mockups3Business Card Mockups4

I took inspiration from the following designs:

I’m Wearing This – Logo Design

In designing the logo for my app the key perception I wanted to portray was ‘I’m wearing this’ but as an image and icon. Thenounproject.com is a site which was utilised within the development as a resource for icon selection. On the site I looked at a variation of imagery including: dresses, shoes and hangers. After testing, I decided that the hanger icon worked best with the overall concept of the project and the addition of a snap like square overlaid on top of the hanger demonstrated the action of taking a photo/snapshot of a particular clothing outfit. This presents the idea of ‘I’m wearing this and here is a photo of me wearing it’, clothing presented by the consumer. Furthermore, in the design of the logo I configured the app icon to a assortment of sizes to exhibit the composition per dimension of device and each app icon was developed on Photoshop utilising the standardized icon template for Apple mobile. The icon itself, incorporates a blue gradient light to dark (top to bottom) corresponding to the specified project colour scheme.

app_logo_sizes