I’m Wearing This – App Design

Splash Screen

When developing the splash screen for the app, I utilised the logo icon design as a central image within the splash screen and applied the app icon colour gradient to its’ background. Alongside this, I placed the text ‘I’m Wearing This’ to the page and developed two separate designs with the font style Sans Serif in a variant of size and capitalisation.  The designs were developed to the iOS 10 iPhone GUI on Photoshop and it was constructed onto the white iPhone 7 smart object. I have chosen to utilise the second layout  design for the project, due to the text coming across clearly and being separated with extra padding from the logo.

Home Page

The Home page for the app consists of a large search bar which is situated at the top of the screen, a news feed of trending images of fashion represented by the consumer taken from Instagram, like buttons along with brief Instagram user profiles. Moreover, there is a navigation menu at the bottom of the screen with four individual icons. The navigation menu includes a home page icon (house), an explore  icon (magnifying glass),  a clothing search icon (hanger) and a user icon (silhouette of a person). The navigation menu is designed as a translucent blue bar which fits with the specified colour scheme and the icon images themselves were founded on thenounproject.com.

Explore Page

The Explore page incorporates two images on one corresponding line repeated vertically down the page. These images, are pulled from Instagram to the app through a variety of received and searched fashion related hash tags. When an image is tapped once, it will show the image title, relative tags, quantity of likes, like button as well as a share button. After tapping a second time, it will then take the user through to that specific image page. The search bar and navigation menu is designed and displayed as per the home page.

Clothing Search Page

The below image presents the user pathway once the user has selected (tapped) the hanger icon. The user is first presented with a screen of selection criteria which includes: categories, colours, occasions, seasons and trends. From there, once the user has tapped on a selection the selected field will blur and have a blue overlay effect on top. It will then take the user to the selected search and present the user with more selections of tags so the user can narrow their search further, this can be used through swiping to the left to reveal further tags and selected by tapping on a tag. Furthermore, the search tags will list images from Instagram which are contained within the specific search tags. Again a small user profile will be shown, a like button, the quantity of likes, a share button as well a user follow icon. Lastly, once the user has selected a particular image it will take you to the specific image page, which will display all the tags associated to that image conveying users information such as #topshop #playsuit.

hangerselection2

User Profile Page

The User Profile page will present the logged in users Instagram profile photo,  personal information taken from Instagram and a private information section which the user can fill in once in the app by clicking on edit profile at the top of the page. In edit mode the text will highlight and users will be able to edit the text and then tap the ‘done’ button to complete the edit.

userpage2

App Showcase

 

I’m Wearing This – Logo Design

In designing the logo for my app the key perception I wanted to portray was ‘I’m wearing this’ but as an image and icon. Thenounproject.com is a site which was utilised within the development as a resource for icon selection. On the site I looked at a variation of imagery including: dresses, shoes and hangers. After testing, I decided that the hanger icon worked best with the overall concept of the project and the addition of a snap like square overlaid on top of the hanger demonstrated the action of taking a photo/snapshot of a particular clothing outfit. This presents the idea of ‘I’m wearing this and here is a photo of me wearing it’, clothing presented by the consumer. Furthermore, in the design of the logo I configured the app icon to a assortment of sizes to exhibit the composition per dimension of device and each app icon was developed on Photoshop utilising the standardized icon template for Apple mobile. The icon itself, incorporates a blue gradient light to dark (top to bottom) corresponding to the specified project colour scheme.

app_logo_sizes

 

Adyen Payment Gateway

In moving onto UX design, my first initial task was to re-design and develop the Adyen payment gateway on the checkout of the River Island Website. This was to ensure that the journey for NL (Netherlands) customers who use the iDeal/Adyen payment path is consistent with the current RI checkout design.

Below is the current Adyen Payment Gateway:

AdyenPage

This gateway needs to flow and be consistent with the previous check out system step, which is demonstrated in the below:

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My final design for the Adyen payment gateway was created in Photoshop and is presented in the below graphic:

Adyen

In development of this I ensured that the colour scheme (green, black, grey) and style of the checkout was consistent and carried right through to this final step. Key aspects included in the design were box icon buttons, payment bank icons and a clean drop down menu.