Photo Book Presentation

After evaluation of the feedback, we decided to take idea 1 forward as our key idea for presentation. The presentation was held today on the 12th March in a seminar lecturer, we pitched our idea to the client, RedBalloon and our lecturer Liam Birtles. In preparation for this we created both a Powerpoint presentation of the key idea and an information hand out. The hand out was given as an informative descriptive pitch for all parties to take away at the end of the presentation, to inform a better understanding of the key pitched ideas.

Below is the presentation we created in Powerpoint:

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In creation of the presentation, we included a brief summary of the key idea and questions which we proposed to ask the audience and then answer. We wanted to ensure that the presentation was clear, concise and easy to understand and therefore chose a suitable font and quantity of white spacing. In addition, we included notes at the bottom of each page to help each individual fulfil the criteria when presenting. Again, I delegated each page to a member of the team so everyone knew where they were participating in the presentation.

Presentation – information hand out

The information hand out was produced in Microsoft Word by Lawrence and myself. In the hand out we included a brief elevator pitch of the key idea, a detailed description and an example scenario of the app in use. Below is this information hand out:

Photo Book

Elevator Pitch:

Photo Book helps you to efficiently document your experiences at the Magna Carta Exhibition. Resembling a sticker book, users augment an informative app but with their own photographs of their experience.


  • The app will present a list of short entries to the user.
    • The text content of these entries will correspond to the relevant information panels with each of the displays.
  • When an entry is selected, a new screen will display, and the rest of the information (if there is more) will be displayed next to a drawn outline of the display, as a placeholder for the photograph.
    • When the user selects this placeholder, they will be presented the option to take a photo or use one from their gallery (if they would prefer to fill it in at a later time).
    • This image is chosen by the user, and not verified by the app. We want to encourage users to make their photos personal and fun by including their family and friends, making the resulting images creative and unique.
    • If time allows, we will also implement a share function here, where users can tweet their images with a corresponding caption about the exhibition.

Example scenario:

Visitor comes across the “parchment making” element of the exhibition. Wanting to capture the moment of them making the parchment, they load the Photo Book app, and find the corresponding entry (it has the same wording as the information panel). Here they can select to take a photograph, and then the result is loaded into the app alongside the entry.

Later, when they want to look at the photograph, they can see it alongside the information that was at the exhibition, so they can relive the experience in a much richer way than by just looking at their phone’s built-in gallery.

Evaluation of the presentation

At the end of the presentation, we were given great feedback from the client, RedBalloon and our lecturer. They were happy about the proposed design and concept of the app and understood how it would fit within the Magna Carta Exhibition, therefore the presentation was very much a success. The next step is to start creating the structural app design and develop appropriate graphics for implementation.


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