Idea Pitch

All groups were given the task to outline in detail two conceptual ideas. These paragraphs outlines are summarised to include a short elevator pitch of the key idea, the target audience, its feasibility of production and how the app interacts within the given space. Lawrence, Shaun and myself wrote these descriptions collaboratively over a Skype call, all contributing to a document on Google Drive.

Before writing these descriptions we briefed ourselves on what exactly an elevator pitch is. An elevator is primarily defined as a short summary used to quickly and simply illustrate a profession, product, service organisation or event and its value proposition. It is widely credited by Llene Rosenzweig and Michael Caruso (Weller, 2011).

elevator-pitch (1) elevator #1

These paragraph outlines were then sent to our lecturer Liam Birtles who will consolidate these ideas further with Stephanie Farmer, a current employee at RedBallon.  Below is the following descriptions: 

Idea 1

Elevator Pitch: Stickerbook app which allows the user to create a fun, customised encyclopaedia during their visit to the exhibition, by using their own photographs to augment a set of listed items from the exhibition.

The first idea is to create an app which resembles a stickerbook, where the user has to collect photographs (as opposed to stickers) to complete it. The main concept is that audiences are given a part-completed encyclopaedia to fill out and develop whilst exploring the Magna Carta exhibition. Audiences are given information about particular objects within the exhibition and can then upload their own photographs of it to complete the template.

Users will be encouraged to be creative while taking their photographs, such as by posing in it, so that the app holds more personalised moments than a boring information leaflet.

Target audience: Suitable for all ages 15 and above, the app would hopefully appeal and be used by most attendees, due to the way that it contains useful and factual information about the exhibition. As far as production and programming goes, we are confident that this app is doable for the allotted time period. 

Idea 2

Elevator Pitch: Simple gesture based game. Player taps to make a character, in-game, take a selfie, and swipes to change poses, and gets points while taking selfies in the correct (as displayed on screen) pose.

The second idea is to create a touch-based game in which the player controls a character relevant to the Magna Carta (such as King John or the Barons), taking part in a selfie competition. This will involve swiping to achieve the correct pose, and then tapping to take as many selfies as possible. This app is not location specific, so could be enjoyed before, during, or after the exhibition.

Target audience: While the game is suitable and could appeal to all ages, the target demographic is ages 10 – late teens.

As far as production and programming goes, we are not as confident that this app is doable for the allotted time period.

Screen Shot 2015-05-11 at 15.06.42

In response to our email, we were told that feedback would be sent to us shortly. The received feedback will be reviewed by the team in a further group meeting.


Weller, M., 2011. The Digital Scholar: How Technology is Transforming Scholarly Practice.  Bloomsbury Academic: London.


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