Post-production

In ‘How Art Reprograms The World’, Bourriaud describes the effect of art to be no longer original; all art pieces being copy’s or reproductions of previous pieces of work, this is what Bourriaud describes to be “post-production”.   We can see this when looking at recent artist work; artists tend to take inspiration or ideas from previous artist work and then apply these ideas to there own work. This may not be seen as copying there work directly but there work is still not an ‘original’ piece as they have used other artist ideas, styles or imagery in producing their work.

Andy Warhol for instance is an artist who was inspired by Images of Marylyn Monroe, painting pop art images of Marylyn in series; Andy Warhol’s work is not therefore orignial so it is seen as ‘post-production’.

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After watching a David Carson presentation on ‘design’, it is seen that David carsons ideas of ‘Semionaut’ fits well with Bourriauds idea of it.  David Carson’s theory of ‘Seminonaut’ was that one artist can produce a piece however another artist can come along and drastically change the emotion, feeling and power of the piece with one small change. This links well with Bourriauds theory that someone could take the Mona Lisa and add something to drastically change the feeling of the piece. But, this brings about the point of Bourriaud who would suggest which work is the second more powerful and effective piece.

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Bourriaud and David Carson are saying in the digital age that original media work is becoming more of an interpretation of previous work and that it brings about the possibilities to make improved versions/recreations of previous artist work.

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